arena
the brand for athletes, triathletes and sports enthusiasts

Dynamics, trends and standards for triathletes and swimmers
arena is one of the first companies to intensively deal with swimming sportswear. The focus of research has always been the dynamics in water. Thus arena has again and again succeeded in setting trends and standards in the sector of sports clothing and equipment – for swimming and triathlon sports. Particularly ambitious triathletes, swimmers and also many cyclists are enthusiastic about the wide range of body suits, tops, one-piece swimsuits, wetsuits, swimming goggles and other sports and swimming articles. arena was founded in 1973 by the passionate sportsman, entrepreneur and pioneer Horst Dassler. While the focus was clearly on swimming at the beginning, the company with the three diamonds now also offers the right equipment for triathletes.

Sportswear and versatile accessories
Whether for competitions, training or leisure time: The arena product range is diverse and offers, apart from close-fitting anatomic tri suits, triathlon tops, triathlon shorts, swimming goggles, bathing slippers, backpacks, hand paddles, aqua boards or ear plugs. The success of the brand is based on ground-breaking research, extensive technical know-how and an uncompromising quality standard. Material and functionality are specifically tailored to the requirements of the users, e.g. triathlon shorts and one-piece suits with a comfortable and light seat pad or silicone leg grippers that keep out water and prevent the suit/shorts from slipping.

Active world-wide
With their headquarters in Tolentino, Italy, arena is represented in more than 100 countries around the globe. Apart from its affiliates in Italy, France, Germany and the USA, the arena Group has a network with many qualified business partners in more than 100 countries.