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As some of you have already noticed, we recently had to discontinue the assembly and shipping of ROSE bikes for the UK. This was a difficult decision for us, so we want to take some time to explain it to you.
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In the UK, bicycles are constructed differently than in the rest of Europe: The market standards and laws in Great Britain, Scotland, Wales, and Northern Ireland clearly convey that the front brake lever must be mounted on the right-hand side of the handlebar and the rear brake lever on the left-hand side. For the rest of Europe, it is the exact opposite.

With the technical complexity of our bikes increasing, we are facing the ever-growing challenge of being able to offer affordable ROSE bikes with a high level of quality and safety. And because we want to shorten our delivery times for our customers, this summer we decided to gradually shut down the configuration of bikes, so that we are able to maintain our usual standards. Installing the brake cables and brake levers on the opposite side would require the type of special solution for the UK that we simply can’t realise right now.

We want to be able to guarantee each and every ROSE bike rider that they are sitting on a safe bike and keep the same level of quality. As soon as we are done with the transition in our production and get more clarity about the future of doing business with the UK, we will look for a long-term solution. Because we hope to soon be able to offer our bikes again to the UK and its vital market.

Until then, you can still find our bikes on www.rosebikes.com and in our stores in Germany and Switzerland.