About us
We motivate people to cycle. Since 1907.

There’s hardly any other brand in the bicycle industry that has a history similar to that of ROSE Bikes: The development from a small bike shop to an international, digital omnichannel company is unique in the industry. Our road bikes, mountain bikes, electric bikes, cyclocross and hybrid bikes are all designed by our developers at the headquarters in Bocholt, built by hand in our workshops and delivered all over the world. We don’t offer bikes off the peg. We have specialised in individual and customized bikes. This means that you can tailor your bike to your needs. Budget, riding position and desired components – we help you configure your custom-made bike. Moreover, direct distribution enables us to offer our bikes at more favourable conditions, as the trade margins for the services of intermediaries do not apply. Thus, you can buy your bike directly from the manufacturer at the best price. In case of any questions, you can get in contact with us directly, too. As we know your bike best, we can always be on hand with help and advice.