Bocholt, 14 August 26

BOCHOLT, GERMANY / UK – Built on a consistent "All-in-One" philosophy, the new Rose Shave combines aerodynamics, lightweight design, and agility into a single high-performance DNA. Finely tuned for different rider types and performance levels. Starting February 5, the Shave seriesheadlined by the Shave FFX, the official racing machine of the Unibet Rose Rockets-  will be available to customers worldwide.

The development of the new Rose Shave Series focuses on a shared technological foundation that serves two distinct frame concepts. By utilizing the same core DNA, Rose has created a series that delivers high-end performance for everyone. From those just entering the world of road cycling to the professional athletes of the Unibet Rose Rockets. 

The Shave (AergoConcept): This is the answer for those who refuse to compromise on speed during long days in the saddle. The Shave combines ergonomics with aerodynamics and pushes you to ride faster for longer. Aero or endurance? No more compromise thanks to the AergoConcept. Featuring a fully integrated carbon cockpit and tire clearance of up to 36 mm, it represents a new era of versatile high-performance cycling. 

The Shave FF & FFX (Aerodynamic First): Engineered for racing, built for the podium. FF stands for "Fast Forward" - a promise to everyone who only knows one direction: ahead. Where form radically follows function to minimize drag, the FF series sets a new benchmark for All-in-One racebikes in the wind tunnel while pushing the limits of technical possibility regarding weight. While the Shave FF (frame weight 850 g) is designed for uncompromising race performance, the Shave FFX marks the absolute professional flagship. Based on the same high-speed geometry, the FFX utilizes aerospace-grade Torayca® M40X carbon to reduce the frame weight to just 795 g. It is the exact model with which the Unibet Rose Rockets have already claimed their first professional victory this season. Furthermore, the team competed highly successfully with the Shave FFX in this year's Giro d'Italia, testing themselves against the world's cycling elite at the highest level in their very first Grand Tour.

The Shave series was developed to set entirely new standards in bicycle technology. Success in professional sports confirms the design and proves that high-end engineering translates directly into a superior riding experience on the road. 

Dylan Groenewegen, top sprinter for the Unibet Rose Rockets, explains: "I am extremely pleased with the 'Rocket Speed' this bike already delivers. It’s a great signal that our race winning bike is now becoming accessible to all our fans and amateur riders as well." 

The Shave brings a new sense of clarity to cycling: a bike that doesn't demand compromise, but creates opportunity. With its pure racing DNA, it provides every rider with the perfect setup for an extraordinary experience. 

All models in the Shave range will be equipped exclusively with electronic groupsets starting February 5, 2026. 

Shave (AergoConcept): Available as 105 Di2, Rival AXS, Ultegra Di2, and Force AXS. 

Shave FF & FFX (Aerodynamic First): Available as Ultegra Di2, Force AXS. The professional flagship Shave FFX is available as Dura-Ace Di2 and Red AXS Version.

Please note that the exact specifications of the Shave models, including the available groupsets and colors, may vary by country.

Rose Bikes is a customer-centred bike brand from Bocholt (NRW) with a mission to provide people with unique bike adventures. The focus of the family business is on their own high-quality mobility- and performance-oriented bike products, that are developed and assembled at their headquarters and distributed throughout Europe. This awardwinning company is a trendsetter in multichannel commerce and connects both online and offline touchpoints in terms of curation, guidance, and service. The wide range of products and services can be experienced online and in-person at Rose stores in Germany, from Bocholt to Cologne and Berlin to Munich, as well as in Switzerland at Lake Zurich and in numerous cooperation shops. For inspections and repairs, Rose Bikes has one of the broadest networks of over 270 partner workshops.  

 

Company contact Rose Bikes: 

Vincent Nast 
Communications Manager 
Email: vincent.nast@rosebikes.com